UX Case Study for Snack 'n' Watch

Snack ‘n’ Watch is an app that allows users to order snacks and drinks which will be delivered right within the movie theater at users seat. They have an wide variety of items in their menu to chose from.

Service:

UX Design for new App

Client:

Snack ‘n’ Watch

Project duration:

Aug'22 – Nov'22

The Problem

Consumers often don’t want to walk out during interval to buy snacks. Sometime they are in hurry and forget to buy some food even if they are hungry they have to wait till the movie ends. Most of the time there is same old option pop corn and coke to buy.

The Goal

To allow users chose variety of snacks and drinks and that can be delivered right at their seat within the movie theater.

User Research Summary

I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was viewers who visit movie theater at least twice in a month.

This user group confirmed initial assumptions about Snack ‘n’ Watch customers, and research revealed that there are several limitations like viewers do not like to walk out to buy foods, they are in hurry to get into and forget to buy some foods even if they are hungry or to have something new item other than conventional popcorn and coke.

Problem Statement

Zareen is an university student who lives with her sisters and loves to watch movies needs an app that delivers snacks at movie theaters because they enjoy eating snacks during intervals and they want options other than only popcorn.

Low-Fidelity Prototype

As the app targets only movie lovers who visits theaters frequently, can select the movie theater from the map, enter movie name, time, seat no. and order snacks they want to place order very easily.

View Low-Fidelity Prototype

High-Fidelity Prototype

The final high-fidelity prototype presented cleaner user flows for finding nearest movie theater, updating movie details, seat number, timing and snacks or drinks user prefers to order.

View High-Fidelity Prototype

Hi-Fidelity Prototype:

Early designs allowed for some customization, but after the usability studies, I added additional option to search your movie theater. I also revised the design of the footer so that user can see all the customization options when they first land on the screen.

Before Usability Study

After Usability Study

Before Usability Study 2

Usability Study and Revised Hi-Fidelity Prototype:

The second usability study revealed frustration with the entering movie details. Users were not sure how to enter the seat number and time and for that I have added a clear button on the home . Also the steps are clearly shown to know current position of the user.

After Usability Study 2

Snack 'n' Watch App in action:

Here I have captured the app flow, how the Snack 'n' Watch app works. The motion is captured from high-fidelity prototype after several rounds of Usability Study.