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  • Writer's pictureHimadri Sur

Achieve your Business Goals, UX will HELP.

Make life simple for users and that’s the challenge for UX designers because they always think how they can make the User Experience even better. Be it a Software, be it an App or Website or even if it is not related to computer, UX designers persists to make users’ life easy.

Achieve your Business Goals, UX will HELP
Achieve your Business Goals, UX will HELP

As per UX design principle, customer is kept at front and customer at middle. So the entire UX practice is based out of problems faced by users, irrespective of any products. Primary characteristics of Good UX are Usable – Equitable – Enjoyable – Useful.

In a recent study from Forrester Research, a well-designed UI could raise your website's conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.

We understand Customer Experience is at the core of every successful business. If your customers are happy using your products they will keep coming back to you again and again which leads you to earn more revenue. When users have bad experience about any product they usually stop using it.

  • 90% of users reported they stopped using an app due to poor performance.

  • 86% deleted or uninstalled an app as a result of encountering problems with its functionality or design.

  • 88% of online consumers are less likely to return to a site after a bad experience.

UX makes user’s life easier during their interaction with products and services. UX is not just about colours and nice images. Its all about finding things easily, easy navigation, less clicks, easy to operate, clear instruction to operate easily. Its about Global Experience, the whole feeling. If your customer is happy using your product, you have a chance to grab the market.

  • A major eCommerce company increased sales by $300 million after changing their button text from “Register” to “Continue”

  • Airbnb → attributes UX for taking them from being a near-failure to being valued at $10 million.

  • Bank of America → user-centered redesign of the registration process -> registration up by 45%

  • Anthropologie (clothing company) → UX redesign of the checkout process → sales up by 24%

  • United Airlines → user research -> online ticketing up by 200%

So, go the UX research done on your product, implement the changes and feel the result.

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