Project
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Bridging Horizons: A Virtual Expo Empowering Indians in Singapore with Indian real estate opportunities
It is an innovative project that aims to bring together the Indian community in Singapore and leading real estate developers from major cities in India. Through this virtual expo, we aspire to create a seamless and personalized experience for Indians in Singapore, offering them a diverse array of investment opportunities in India's thriving real estate market. By prioritizing user needs and leveraging insightful research, we have crafted an engaging platform that facilitates meaningful connections and empowers individuals to explore and realize their real estate aspirations back in their homeland.
Info
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Role
Senior Manager UX
Timeline
Feb 2023 - June 2023
Tools
Figma
Adobe
Overview
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Problem
How might we simplify the process of discovering and investing in Indian real estate for Indians living in Singapore, making it more accessible, user-friendly, and tailored to individual preferences?
Outcome
Website registration exceeded expectations, drawing strong response from Singapore's Indian community. Virtual expo's triumph marked a milestone in connecting and empowering Indians abroad with Indian real estate opportunities.
Setting Expectation
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What this project is and what to expect
This project aims to link Indians in Singapore with real estate opportunities in India through a user-friendly virtual platform. The case study explores problem-solving, user-centric design, and accessible solutions, highlighting how the project turns dreams into reality by offering an avenue to engage with Indian real estate prospects.
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Client Project
This study focuses on streamlining property investments for Indians in Singapore. Our goal is to bridge the gap to Indian real estate via a seamless virtual platform, enabling easy exploration & informed decisions for potential investors.
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My Role in the Project
As a UX specialist, I led the design of an engaging user experience for the virtual platform. This spanned information architecture, wireframing, interactive prototypes, visual design and ensuring a captivating user journey.
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My Goal
Create a user-centric virtual environment for seamless real estate exploration. Empower Indians in Singapore with confidence to connect and invest in Indian properties through intuitive design and informed decision-making.
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Tech Stack
Our tech stack comprised Node.js for the backend, MongoDB for the database, React Redux for frontend development, AWS for storage solutions, and Github for version control and repository management.
Uncovering Issues
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User research — Findings & Insights
We conducted in-depth research to create 5 distinct personas, capturing various user profiles and goals. These personas are pivotal in guiding our user research and early UX design. They provide insights into user motivations, helping us tailor the website to their specific needs. These personas act as reliable guides, ensuring our design decisions align with real user expectations, fostering an intuitive and impactful user experience.
Through thorough user research, we've identified three distinct segments: Investment Focus, Family-Oriented Homes, and Senior-Friendly Living. These categories encapsulate users like Alisha Patel and Ravi Menon, who prioritize investment potential; personas such as Rajiv Sharma and Anjali Kapoor, who seek family-centric properties; and individuals like Meera Chatterjee, who value accessible and culturally connected living spaces. These segments enable precise design solutions that cater to each group's specific goals and desires.
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Investment Focus
Two personas: Alisha Patel - young marketer seeking affordable Indian property; Ravi Menon - retired banker eyeing rental-income properties. Both seek clear investment info, emphasizing ROI and ease of planning.
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Family-Oriented Homes
Rajiv Sharma - IT manager desires spacious Mumbai home; Anjali Kapoor - pre-retiree consultant seeks serene retirement with cultural activities. Focus: family needs, school proximity, healthcare access.
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Senior-Friendly Living
Meera Chatterjee - retired teacher pursuing accessible Kolkata home. Aims for senior amenities, cultural ties, and community. Design: accessibility, communal spaces, cultural info.
Ideation
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Paper wireframes —
Sketches, Ideas & Flows
I brainstormed potential solutions and user pathways. Utilizing sketches and paper wireframes, I refined concepts and visualized interaction dynamics to bring my envisioned user experience to life for this project.
Lo-Fi
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Low Fidelity
Designs & Wireframes
Starting with initial sketches, I progressed to crafting
Lo-Fi wireframes that outline interactions and user flows for testing. The following displays slides depicting the PC version of the application.
Testing & Iterations
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Ussability Testing, Findings & Iterations
Once the low-fidelity prototypes were prepared, I conducted a concise usability test involving five participants. The focus was on assessing the clarity, usability, and understanding of the diverse features I had designed. This test allowed me to identify areas for enhancement and ensure a user-friendly experience.
Before
During the testing phase, participants indicated a level of confusion regarding navigation once they entered the virtual expo lobby.
After
To provide guidance, a self-explanatory video automatically appears within 5 seconds of entering the lobby, offering a brief overview of the virtual expo's usability and navigation.
Before
Testers expressed interest in purchasing properties in specific cities. However, the exhibition halls were organized to feature developers from various cities, making it challenging to exclusively explore those with projects in their desired locations.
After
To tackle this issue, I incorporated a city dropdown menu within the lobby. This empowers users to select their preferred city for property purchase, directing them to an exhibition hall showcasing a curated list of developers from that specific location.
Before
​During testing, users encountered challenges accessing their preferred developers' kiosks in their desired cities due to the high density of developers allocated within a confined area.
After
To tackle this, I revamped the exhibition hall design, dedicating each hall to only 8 developers from the same city. This ensures that users can effortlessly navigate to their desired developer's kiosk within their preferred city.
Re-branding done
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Re-branding done with a New Logo
Recognizing the significance, I revamped the existing logo to one that holds more meaning, resonating with the sentiments of Indians in Singapore and their connection to the event.
Creating Consistency
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Building a robust
Design System
I established an extensive design system that extended beyond the final design, granting me a deeper understanding of design system intricacies and expediting screen development.
Final Design
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Final Virtual Expo, Experience
Combining innovative technology and user-centric design, I've crafted an immersive Virtual Expo experience for our project. Attendees can seamlessly explore, connect with developers, and even virtually inspect properties, bridging the gap between physical and digital realms
End Result
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Completed Application
​Designs & Innovative Solutions
In a focused two-month engagement, I led UX design for the Virtual Expo of Indian Real Estates in Singapore. My role spanned creating user personas, defining problem statements, user research, ideation, wireframes, low-fi prototypes, usability testing, rebranding, design systems, and a hi-fi prototype. This project aimed to enhance user immersion & interaction with Indian real estate opportunities.
Lessons Learned
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Evaluating Project Achievements & Impact
During this project, I gained valuable insights into the intricacies of designing user-centric virtual experiences. I learned the importance of meticulous user research, the power of well-defined personas, and the significance of iterative design and usability testing. Additionally, I honed my skills in crafting effective design systems and fostering collaboration among cross-functional teams. This project was not just about creating a virtual expo but also about understanding the diverse needs and expectations of users, which has deepened my expertise in UX design.
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